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Retail brand extension : perceived fit, risks and trust

Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209

Persistent link: https://www.econbiz.de/10003740928

Brand names on packaging and their impact on purchase preference

Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10008908965

Managing brand portfolios : audit of leading grocery supplier brands 2004 to 2012

Laforet, Sylvie - In: Journal of strategic marketing 23 (2015) 1, pp. 72-89

Persistent link: https://www.econbiz.de/10011297674

Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice

Laforet, Sylvie; Chen, Junsong - In: Journal of world business : JWB 47 (2012) 1, pp. 54-63

Persistent link: https://www.econbiz.de/10009406780

British consumers' attitudes and acceptance of mobile advertising

Laforet, Sylvie; Limahelu, Hannah - In: Emerging topics and technologies in information sytems, (pp. 165-179). 2009

Persistent link: https://www.econbiz.de/10003815376

Consumers’ attitudes towards online and mobile banking in China

Laforet, Sylvie; Li, Xiaoyan - In: International Journal of Bank Marketing 23 (2005) 5, pp. 362-380

Purpose – The aim of this study is to investigate the market status for online/mobile banking in China. With the recent and forecasted high growth of Chinese electronic banking, it has the potential to develop into a world‐scale internet economy and requires examination....

Persistent link: https://www.econbiz.de/10014759857