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Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy; O'Donohoe, Stephanie - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
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Men's consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
Petrylaite, Edita; Hart, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 266-293
Persistent link: https://www.econbiz.de/10012515247
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Addressing the eco-gender gap in men through power and sustainability self-efficacy
Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274
, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco-gender … gap by identifying methods to improve men's responses (brand attitudes and self-brand connections) to sustainable brands …. Three experiments demonstrate that men (self-identified) respond more favorably to sustainable brands when they feel …
Persistent link: https://www.econbiz.de/10014326919
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Consumer social identity : cool and single or caring and attached
Truong, Nguyen Natalie; Nguyen, Doan; Hartley, Nicole - In: Journal of strategic marketing 23 (2015) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10011297679
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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, Miriam; Hassan, Louise; Shiu, Edward - In: European journal of marketing 56 (2022) 3, pp. 817-839
Persistent link: https://www.econbiz.de/10013173449
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Impact of anonymity on roles of personal and group identities in online communities
Kim, Kyung Kyu; Lee, Ae Ri; Lee, Un-Kon - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011990577
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Explaining gender-typed educational choice in adolescence : the role of social identity, self-concept, goals, grades, and interests
Sinclair, Samantha; Nilsson, Artur; Cederskär, Elmedina - In: Journal of vocational behavior 110 (2019) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10012059846
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Essays in applied microeconomics
Kamenica, Emir - 2006
Persistent link: https://www.econbiz.de/10003965338
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Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
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The simple man : the consumption behavior of the principled life
McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10009720150