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Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.; Sharma, Ruppal Walia - In: Corporate reputation review : an international journal 22 (2019) 2, pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in blog and Facebook
Nurul Akhmal Mohd Zulkefli; Baharum Baharudin - In: International journal of business information systems : … 20 (2015) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10011518845
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Contemporary Issues in Social Media Marketing
Rishi, Bikramjit - 2017 - First edition.
Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...
Persistent link: https://www.econbiz.de/10013181788
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
factors influencing click of 'Like' option by users on Facebook -- Introduction -- Literature review of sentiment analysis …
Persistent link: https://www.econbiz.de/10011839940
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
-influencer framework : a study of factors influencing click of `like¿ option by users on facebook / Rashmi Sharma, Lal Bahadur Shastri …
Persistent link: https://www.econbiz.de/10014464807
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
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Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.; Kerkhof, Peter; Vries, Metten de - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 26-36
Persistent link: https://www.econbiz.de/10011422780