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Business process automation in Greek telecommunications companies and marketing strategies

Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10011687957

Evaluation of user satisfaction with OLAP recommender systems : an application to RecoOLAP on a agricultural energetic consumption datawarehouse

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Missing the audience : online musicking in times of COVID-19

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Pursuing quality : how search costs and uncertainty magnify gender-based double standards in a multistage evaluation process

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Feeling superior : the impact of loyalty program structure on customers' perceptions of status

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How dynamic consumer response, dynamic competitor Response and expanded company action shape longterm marketing effectiveness

Pauwels, Koen (contributor) - 2003 - Rev.

This paper introduces and formally compares restricted policy simulations in order to distinguish three dynamic forces: consumer response, competitor response and expanded company action. Two rich marketing datasets allow the analysis of retail price, wholesale price, display, feature,...