Purpose – The purpose of this paper is to analyse the online preference structures of consumers. Design/methodology/approach – Novel choice‐based conjoint experiments are used and are administered online. A select group of high net worth online grocery shoppers are examined. Both...

Purpose – The purpose of this paper is to examine the influence of individualism and collectivism at an individual level, in the context of an emergent market economy of Eastern Europe. More specifically, the effects of the psychological constructs of independent/interdependent self on a...