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Application of regulatory focus theory to search advertising

Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502

Persistent link: https://www.econbiz.de/10010459751

Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online

Taylor, Z. W.; Bicak, Ibrahim - In: Journal of marketing for higher education 30 (2020) 2, pp. 271-296

Persistent link: https://www.econbiz.de/10012312400

Effects of online and offline advertising and their synergy on direct telephone sales

Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352

Persistent link: https://www.econbiz.de/10014461656

Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation

Noack, Catharina - 2010 - Als Ms. gedr.

Persistent link: https://www.econbiz.de/10008650605

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Are consumers averse to sponsored messages? : the role of search advertising in information discovery

Sahni, Navdeep S.; Zhang, Y. Charles - In: Quantitative marketing and economics : QME 22 (2024) 1, pp. 63-114

Persistent link: https://www.econbiz.de/10014515873

Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers

Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340

Persistent link: https://www.econbiz.de/10003893299

The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure

Wu, Shwu-Ing - In: Journal of international selling and sales management 13 (2007) 2, pp. 87-106

Persistent link: https://www.econbiz.de/10003588138

The influence of DMO advertising on specific destination visitation behaviors

Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75

Persistent link: https://www.econbiz.de/10010526375

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

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