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Should a seller make information about its products readily accessible to customers, so that customers do not have to incur any substantive cost — in terms of time and effort — to learn about those products? To help answer this question, we consider a monopolist selling two substitute...
Persistent link: https://www.econbiz.de/10012901940
We consider a seller’s problem of determining revenue-maximizing prices for an assortment of products that exhibit network effects. Customers make purchase decisions according to a multinomial logit (MNL) customer choice model, modified — to incorporate network effects — so that the...
Persistent link: https://www.econbiz.de/10014143280