Schertzer, Susan M.B.; Laufer, Daniel; Silvera, David H.; … - In: International Marketing Review 25 (2008) 3, pp. 312-323
Purpose – The purpose of this paper is to explore the cross‐cultural efficacy of a gender identity scale commonly used in marketing: the shortened version of the Bem Sex Role Inventory (BSRI) measure developed by Barak and Stern, the Gender Trait Index (GTI). Design/methodology/approach –...
