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Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
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The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie; Hill, Ronald Paul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands
Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14
This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brands. Purchase intention is explained in terms of general consumer variables (normative influence, consumer confidence) and brand specific variables (perceived quality,...
Persistent link: https://www.econbiz.de/10010240410
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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen A. - In: Sport management review 17 (2014) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain, Rahim; Ferdous, Ahmed Shahriar - In: The marketing review 14 (2014) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891