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~subject:"Consumer behaviour"
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Consumer behaviour
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Brown, Brandon
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International journal of sports marketing & sponsorship
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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1
Collaborative consumption sport hosting : value and consumption constraints
Goldman, Michael
;
Brown, Brandon
;
Schwarz, Eric C.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012797830
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2
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
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3
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
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4
The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung
;
Welty Peachey, Jon
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
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