Narrow search
Showing 1 - 6 of 6
Cover Image
The effects of cultural values in word-of-mouth communication
Lam, Desmond; Lee, Alvin; Mizerski, Richard - In: Journal of international marketing 17 (2009) 3, pp. 55-70
Persistent link: https://www.econbiz.de/10003889910
Cover Image
An investigation into gambling purchases using the NBD and NBD-Dirichlet models
Lam, Desmond; Mizerski, Richard - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10003873471
Cover Image
Understanding the attendance at cultural venues and events with stochastic preference models
Trinh, Giang; Lam, Desmond - In: Journal of business research : JBR 69 (2016) 9, pp. 3538-3544
Persistent link: https://www.econbiz.de/10011515139
Cover Image
Does religiosity matter for vice product consumption among Chinese individuals?
Mok, Kathy I Man; Lam, Desmond - In: International journal of consumer studies 46 (2022) 2, pp. 391-405
Persistent link: https://www.econbiz.de/10013162229
Cover Image
The role of extraversion and agreeableness traits on Gen Y's attitudes and willingness to pay for green hotels
Tang, Candy Mei Fung; Lam, Desmond - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 607-623
Persistent link: https://www.econbiz.de/10011611981
Cover Image
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye; Lam, Desmond - In: Journal of marketing communications 22 (2016) 5, pp. 513-523
Persistent link: https://www.econbiz.de/10011613199