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Corporate social responsibility, customer trust and the mediating role of consumer-company identification in the banking industry

Golob, Urša; Podnar, Klement - In: Contemplating corporate marketing, identity and …, (pp. 132-136). 2010

Persistent link: https://www.econbiz.de/10008658054

Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

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Value orientations and consumer expectations of Corporate Social Responsibility

Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96

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CSR expectations: the focus of corporate marketing

Podnar, Klement; Golob, Urša - In: Corporate Communications: An International Journal 12 (2007) 4, pp. 326-340

Purpose – The purpose of this paper is to investigate the link between individuals' expectations of corporate social responsibility (CSR) and their readiness to support the socially responsible behaviour of companies in light of the expectational relationship a company has with its...

Persistent link: https://www.econbiz.de/10014691674

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The effect of word of mouth on consumers' attitudes toward products and their purchase probability

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Persistent link: https://www.econbiz.de/10009560053