-down" model of executive optimization. Others, like salience theory, assume a "bottom-up" influence where attention is driven by …-specific and decisionspecific variation in attention and verify our framework in an eye-tracking experiment on risky choice. We … aversion. We discuss the insights regarding the nature of attention and its role in economic theory. …

are information seeking otherwise. Because belief updating depends on the decision problem in which new information is …

the decision-making process behind intended search decisions. Results indicate that among the respondents who faced prices … asymmetric search can be explained by prospect theory, in the sense that consumers evaluate current prices compared to a …

different decision contexts. Theoretical implications of the findings are discussed in the context of the extant extremeness …