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The effects of source credibility and message variation on mail survey response behaviour

Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406

Persistent link: https://www.econbiz.de/10009562246

Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

Kalafatis, Stavros P.; Pollard, Michael; East, Robert; … - In: Journal of Consumer Marketing 16 (1999) 5, pp. 441-460

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and...

Persistent link: https://www.econbiz.de/10014849251

Consumer perceptions of cobrands : the role of brand positioning strategie

Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10010364067

Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Rose, Susan; Samouel, Phillip - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 171-190

Persistent link: https://www.econbiz.de/10003831037