Gendall, Philip; Holdershaw, Judith; Garland, Ron - In: European Journal of Marketing 31 (1997) 11/12, pp. 799-813
Presents the findings of a study designed to investigate the effect of odd pricing on respondents’ purchase probabilities for six products ranging in price from $5 to $100. The products tested were a block of cheese, a frozen chicken, a box of chocolates, a hair dryer, an electric kettle and a...