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Confucius, cars, and big government : impact of government involvement in business on consumer perceptions under Confucianism
Ackerman, David; Hu, Jing; Wei, Liyuan - In: Journal of business ethics : JOBE 88 (2009), pp. 473-482
Persistent link: https://www.econbiz.de/10003958837
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Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen; Hu, Jing - In: The journal of brand management : an international journal 29 (2022) 2, pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
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Assuring me that it is as "Good as New" just makes me think about how someone else used it : examining consumer reaction toward marketer-provided information about secondhand goods
Ackerman, David S.; Hu, Jing - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 233-241
Persistent link: https://www.econbiz.de/10011695043
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Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin; Hu, Jing; Xu, Bing - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
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Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen; Hu, Jing - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
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Self-diminishing effects of awe on consumer forgiveness in service encounters
Yang, Yan; Hu, Jing - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502710
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Does awe facilitate conformity in tourism consumption? : evidence from China
Yang, Yan; Hu, Jing; Jing, Fengjie - In: The service industries journal 44 (2024) 5/6, pp. 437-455
Persistent link: https://www.econbiz.de/10014551106