Exploiting a rich panel data set on anti-ulcer drug prescriptions, we measure the effects of uncertainty and learning in the demand for pharmaceutical drugs. We estimate a dynamic matching model of demand under uncertainty in which patients learn from prescription experience about the...

The problem of demand inversion -- a crucial step in the estimation of randomutility discrete-choice models -- is equivalent to the determination of stable outcomes intwo-sided matching models. This equivalence applies to random utility models that are notnecessarily additive, smooth, nor even...

Do TV program features affect consumer viewing and attention behaviors differently? How should a planner design TV contents to increase viewer engagement to programs and commercials? Using unique individual-level data containing high-frequency logs which detail whether viewers are {\em...

In differentiated product markets where consumer preferences are characterized by brand loyalty, an important role for advertising may be to overcome brand loyalty by encouraging consumers to switch to less familiar brands. Using a scanner panel dataset of breakfast-cereal purchases, I find...