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Discovery of online shopping patterns across websites
Yang, Yinghui; Liu, Hongyan; Cai, Yuanjue - In: INFORMS journal on computing : JOC 25 (2013) 1, pp. 161-176
Persistent link: https://www.econbiz.de/10009728348
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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
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Combining user preferences and user opionions for accurate recommendation
Liu, Hongyan; He, Jun; Wang, Tingting; Song, Wenting; … - In: Electronic commerce research and applications 12 (2013) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10010504896
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Tagging items automatically based on both content information and browsing behaviors
Liu, Shen; Liu, Hongyan - In: INFORMS journal on computing : JOC 33 (2021) 3, pp. 882-897
Persistent link: https://www.econbiz.de/10012628770
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Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Chen, Xinyu; Sun, Jian; Liu, Hongyan - In: Journal of consumer behaviour 21 (2022) 3, pp. 572-582
Persistent link: https://www.econbiz.de/10013275509
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Web user behavioral profiling for user identification
Yang, Yinghui - In: Decision support systems : DSS ; the international journal 49 (2010) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10003983569