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~subject:"Consumer behaviour"
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Consumer behaviour
Multinationales Unternehmen
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Transnational corporation
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Emerging economies
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Schwellenländer
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China
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Auslandsinvestition
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Foreign investment
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Firm performance
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Customer satisfaction
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Innovation
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Innovation management
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Innovationsmanagement
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Service quality
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Business start-up
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Cross-cultural management
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Interkulturelles Management
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Joint Venture
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Sharma, Piyush
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Zhan, Wu
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Chen, Jianxun
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Chen, Ke
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Journal of business research : JBR
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The journal of services marketing
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ECONIS (ZBW)
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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush
;
Zhan, Wu
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
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When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke
;
Chen, Jianxun
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
121
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012417383
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