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Consumer behaviour
multitasking
169
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108
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47
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41
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38
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moral hazard
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Work motivation
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field experiment
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job design
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Felix, Reto
1
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1
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1
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Australasian marketing journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
2
Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto
;
Hinsch, Chris
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
Saved in:
3
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
4
So many things to do! : how
multitasking
affects memory and attitude for product and brand placements
Gunawardena, Thuthi
;
Waiguny, Martin K. J.
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 288-295
Persistent link: https://www.econbiz.de/10010472742
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5
Distracted mind : the effects of
multitasking
and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
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6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
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7
Many balls in the air make time fly : the effect of
multitasking
on time perception and time preferences
Hardardottir, Hjördis
-
2019
-
August 2019, revised September 2019
Persistent link: https://www.econbiz.de/10012111423
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8
Emergence of multipresence : a theoretical underpinning
Gaur, Somesh
;
Krishnamoorthy, Bala
- In:
International journal of business information systems : …
27
(
2018
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011849254
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9
The meaning of distraction : how metacognitive inferences from distraction during
multitasking
affect brand evaluations
Zane, Daniel M.
;
Smith, Robert W.
;
Walker Reczek, Rebecca
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
Saved in:
10
Using eye-tracking to understand the impact of
multitasking
on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
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