Gallons of studies have been conducted regarding the customers’ satisfaction and their underlying factors. But, if the same individual is the shopper of both the organized and unorganized retail stores, then how much his/her satisfaction differs from any one retail format to the other retail...

Gallons of studies have been conducted regarding the customers’ satisfaction and their underlying factors. But, if the same individual is the shopper of both the organized and un-organized retail stores, then how much his/her satisfaction differs from any one retail format to the other retail...