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~subject:"Consumer behaviour"
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Consumer behaviour
Messung
22,529
Measurement
22,316
Social Web
20,578
Social web
20,547
Bibliometrics
20,323
Bibliometrie
20,204
Performance measurement
15,232
Performance-Messung
14,420
Online-Marketing
13,137
Internet marketing
13,021
Konsumentenverhalten
8,222
Theorie
8,073
Theory
7,963
USA
4,514
United States
4,403
Welt
4,052
World
3,980
Electronic Commerce
3,531
Unternehmenserfolg
3,531
Firm performance
3,494
E-commerce
3,333
Relationship marketing
3,316
Beziehungsmarketing
3,313
Armut
3,138
Deutschland
3,120
Poverty
3,069
Germany
2,901
Viral marketing
2,893
Virales Marketing
2,891
Online-Handel
2,854
Online retailing
2,850
Soziales Netzwerk
2,850
Brand management
2,689
Markenführung
2,689
Social network
2,670
Innovation
2,463
Werbewirkung
2,412
Advertising effects
2,394
Internet
2,388
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Undetermined
4,560
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1,432
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Article
6,844
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1,390
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2
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Article in journal
6,375
Aufsatz in Zeitschrift
6,375
Aufsatz im Buch
441
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441
Graue Literatur
241
Non-commercial literature
241
Arbeitspapier
193
Working Paper
193
Hochschulschrift
143
Thesis
80
Collection of articles of several authors
72
Sammelwerk
72
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67
Konferenzbeitrag
67
Aufsatzsammlung
60
Konferenzschrift
43
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20
Sammlung
20
research-article
19
Case study
14
Fallstudie
14
Conference proceedings
12
Bibliografie enthalten
7
Bibliography included
7
Handbook
7
Handbuch
7
Lehrbuch
7
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6
Ratgeber
6
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5
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4
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4
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4
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2
Mikroform
2
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2
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2
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1
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1
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1
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English
8,009
German
228
Polish
2
Czech
1
Swedish
1
Undetermined
1
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Dwivedi, Yogesh Kumar
22
Filieri, Raffaele
20
Hollebeek, Linda D.
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
18
Ghose, Anindya
17
Flavián Blanco, Carlos
16
Law, Chun Hung Roberts
14
Rita, Paulo
14
Usman, Osly
14
Gázquez-Abad, Juan Carlos
13
Ko, Eunju
13
Paul, Justin
13
Pauwels, Koen
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Rahman, Zillur
12
Reijmersdal, Eva A. van
12
Stephen, Andrew T.
12
Veloutsou, Cleopatra
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
Grewal, Dhruv
11
Pavlou, Paul A.
11
Seo, Yuri
11
Conduit, Jodie
10
Füller, Johann
10
Mohd Suki, Norazah
10
Ranfagni, Silvia
10
Ruyter, Ko de
10
Smit, Edith G.
10
Thaichon, Park
10
Urban, Glen L.
10
Wu, Luorong
10
Ahuja, Vandana
9
Bagozzi, Richard P.
9
Belk, Russell W.
9
Braun, Michael
9
Decker, Reinhold
9
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Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
12
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
IGI Global
5
Information Resources Management Association
5
Universität Mannheim
5
OECD
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Technische Universität Braunschweig
3
Books on Demand GmbH <Norderstedt>
2
Friedrich-Schiller-Universität Jena
2
RWTH Aachen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association for Consumer Research (U.S.)
1
Association of National Advertisers
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
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Published in...
All
Journal of business research : JBR
367
Journal of retailing and consumer services
269
International journal of internet marketing and advertising : IJIMA
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
International journal of consumer studies
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of marketing communications
92
International journal of advertising : the review of marketing communications
90
The journal of product & brand management
79
International journal of electronic marketing and retailing : IJEMR
74
Journal of internet commerce
74
Psychology & marketing
74
Technological forecasting & social change : an international journal
73
International journal of hospitality management
72
The journal of brand management : an international journal
70
Journal of promotion management : innovations in planning and applied research
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Cogent business & management
56
Electronic commerce research
54
Marketing intelligence & planning
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of electronic commerce research : JECR
49
International journal of technology marketing : IJTMkt
48
Tourism management : research, policies, practice
48
Information systems research : ISR
47
Journal of marketing
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of management information systems : JMIS
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Asia Pacific journal of marketing and logistics
44
Journal of advertising research
43
Journal of international consumer marketing
41
Journal of marketing management : MM
41
International journal of advertising : the quarterly review of marketing communications
40
International journal of contemporary hospitality management
40
Young consumers : insight and ideas for responsible marketers
40
Journal of marketing research : JMR
39
Journal of the Academy of Marketing Science
39
International journal of business information systems : IJBIS
38
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Source
All
ECONIS (ZBW)
8,212
Other ZBW resources
23
BASE
1
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1
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date (oldest first)
1
Conceptualising and measuring social media engagement : a systematic literature review
Trunfio, Mariapina
;
Rossi, Simona
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 267-292
Persistent link: https://www.econbiz.de/10012662325
Saved in:
2
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
3
Ethical design in social media : assessing the main performance measurements of user online behavior modification
Saura, José Ramón
;
Palacios Marqués, Daniel
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 271-281
Persistent link: https://www.econbiz.de/10012509397
Saved in:
4
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
5
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
6
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
7
The antecedents of consumer participation in consumption-related communities : a systematic review of prior research
Relling, Marleen
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009792234
Saved in:
8
Web content analysis of online grocery shopping web sites in India
Banerjee, Arindam
;
Banerjee, Tanushri
-
2016
Persistent link: https://www.econbiz.de/10011471182
Saved in:
9
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
10
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
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