We use a choice experiment on gasoline consumers to investigate whether respondents exhibit limited attention to the … way different costs enter their search decision. The search cost is a function of the amount of gasoline consumed while …

the decision-making process behind intended search decisions. Results indicate that among the respondents who faced prices …

experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large … number of attributes, the construction of the experiment poses the issue of how to express the choice question providing … render the conditions of the experiment more realistic. This methodology is applied to the case study of wine and is …