//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Anatomy of cluster development...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
China
124
Wirtschaftswachstum
24
Deutschland
22
Innovation
20
Economic growth
18
Auslandsinvestition
16
Foreign investment
16
Germany
14
Japan
14
Internationaler Wettbewerb
13
Technologiepolitik
13
Internationale Wirtschaftsbeziehungen
12
Technology policy
12
International economic relations
11
Economic transition
10
Entwicklung
10
Institutional change
10
Institutioneller Wandel
10
Systemtransformation
10
Außenhandel
9
EU-Staaten
9
Hong Kong
9
Institutional infrastructure
9
Institutionelle Infrastruktur
9
Wirtschaftspolitik
9
East Asia
8
Economic development
8
Globalisierung
8
India
8
Institutional economics
8
Institutionenökonomik
8
Konsumentenverhalten
8
Ostasien
8
China (Volksrepublik)
7
EU countries
7
Finanzmarkt
7
Hongkong
7
International competition
7
Wirtschaftslage
7
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Thesis
1
Language
All
English
6
German
2
Author
All
Taube, Markus
8
Heinberg, Martin
3
Ozkaya, H. Erkan
3
Pennemann, Karin
2
Schramm, Matthias
2
Swoboda, Bernhard
2
Dudenhöffer, Kathrin
1
Katsikeas, Constantine S.
1
Pascha, Werner
1
Staack, Torsten
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
Business success in China : with 6 tables
1
European retail research
1
Herausforderung Ostasien
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenpräferenzen chinesischer Konsumenten: eine empirische Untersuchung
Schramm, Matthias
;
Staack, Torsten
;
Taube, Markus
- In:
Herausforderung Ostasien
,
(pp. 111-131)
.
2006
Persistent link: https://www.econbiz.de/10003329448
Saved in:
2
The Chinese consumer puzzle - placing branded FMCG in the Chinese market
Schramm, Matthias
;
Taube, Markus
- In:
Business success in China : with 6 tables
,
(pp. 11-28)
.
2007
Persistent link: https://www.econbiz.de/10003437233
Saved in:
3
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
4
Purchasing the counterfeit : antecedences and consequences from culturally diverse countries
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
European retail research
27
(
2013
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10010348466
Saved in:
5
Akzeptanz von Elektroautos in Deutschland und China : eine Untersuchung von Nutzungsintentionen im Anfangsstadium der Innovationsdiffusion
Dudenhöffer, Kathrin
-
2014
Persistent link: https://www.econbiz.de/10010248916
Saved in:
6
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
7
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
8
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->