//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Potenziale und Herausforderung...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Internet
4
Relationship marketing
4
Customer integration
3
E-commerce
3
Electronic Commerce
3
Kundenintegration
3
Markenpolitik
3
Mobile Marketing
3
Mobile marketing
3
Beziehungsmanagement
2
Interactive media
2
Interaktive Medien
2
Internet marketing
2
Konsumentenverhalten
2
Kundenmanagement
2
Marketing-Mix
2
Marketingstrategie
2
Online-Marketing
2
Theorie
2
Theory
2
marketing strategy
2
Betriebliche Wertschöpfung
1
Conjoint analysis
1
Conjoint-Analyse
1
Digitalisierung
1
Digitization
1
E-Commerce
1
Markenbekanntheit
1
Markenrecht
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mobile communications
1
Mobilkommunikation
1
Risikokommunikation
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
1
English
1
Author
All
Totz, Carsten
2
Köhne, Frank
1
Wehmeyer, Kai
1
Published in...
All
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
2
Consumer preferences for location-based service attributes : a conjoint analysis
Köhne, Frank
;
Totz, Carsten
;
Wehmeyer, Kai
- In:
The Second International Conference on Mobile Business …
,
(pp. 115-127)
.
2003
Persistent link: https://www.econbiz.de/10003625647
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->