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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
Hackett, Paul M. W. (ed.) - 2019
Persistent link: https://www.econbiz.de/10011878514
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Quantitative research methods in consumer psychology : contemporary and data driven approaches
Hackett, Paul (ed.) - 2019
Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer...
Persistent link: https://www.econbiz.de/10013180290
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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of advertising research 63 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
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Consumption puzzles : a psychological approach
Pemberton, James - 1991
Persistent link: https://www.econbiz.de/10000827176
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Werbe- und Konsumentenpsychologie : eine Einführung
Felser, Georg - 1997
Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
Persistent link: https://www.econbiz.de/10000620407
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Advances in economic psychology : third European Colloquium on Economic Psychology, 1978
Molt, Walter (ed.); Hartmann, Hans Albrecht (contributor) - 1981
Persistent link: https://www.econbiz.de/10000419897
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Hoboken, NJ : Wiley; 1992-1995: Hillsdale, NJ [u.a.]; … - 1.1992 -
Persistent link: https://www.econbiz.de/10000501388
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Personal values and consumer psychology
Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000331596