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Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam; Jami, Ata - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
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I own, so I help out : how psychological ownership increases prosocial behavior
Jami, Ata; Kouchaki, Maryam; Gino, Francesca - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 698-715
Persistent link: https://www.econbiz.de/10012434452
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You will not remember this : how memory efficacy influences virtuous behavior
Touré-Tillery, Maferima; Kouchaki, Maryam - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 737-754
Persistent link: https://www.econbiz.de/10012434456
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Juggling work and home selves : low identity integration feels less authentic and increases unethicality
Ebrahimi, Mahdi; Kouchaki, Maryam; Patrick, Vanessa M. - In: Organizational behavior and human decision processes : … 158 (2020), pp. 101-111
Persistent link: https://www.econbiz.de/10012294597