A numerical procedure capable of obtaining the equilibrium states of oligopoly markets under several assumptions is presented. Horizontal and vertical product differentiation were included by taking into account Euclidean distance in a two-dimensional space and quality characteristics of the...

We consider a simple two period model where consumers have different switching costs. Before the market opens, there was an incumbent who sold to all consumers. We identify the equilibrium both with Stackelberg and Bertrand competition and show how the presence of low switching cost consumers...