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Assessing the relationship between materialism and conspicuous consumption : validation in the indian context

Chacko, Pearly Saira; Prashar, Sanjeev; Ramanathan, … - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 143-159

Persistent link: https://www.econbiz.de/10012056805

Seeking happiness through materialism, gratitude and life satisfaction : evidence from Pakistani employees, with the mediatory role of feeling experiences

Misbah, M.; Siddiqui, Danish Ahmed - In: International journal of management innovation systems … 4 (2019) 1, pp. 49-84

Persistent link: https://www.econbiz.de/10012489710

A review of customer relationship management: successes, advances, pitfalls and futures

Nguyen, Bang; Mutum, Dilip S. - In: Business Process Management Journal 18 (2012) 3, pp. 400-419

Purpose – The purpose of this paper is to provide academics and practitioners working with customer relationship management (CRM) with a review of key topics, such as advances in CRM, the shifting role of consumers, issues with conceptualisation and consumer exploitation. The authors further...

Persistent link: https://www.econbiz.de/10014687937

Success factors of line extensions of fast‐moving consumer goods

Nijssen, Edwin J. - In: European Journal of Marketing 33 (1999) 5/6, pp. 450-474

extensions’ key success factors. In this study three market‐related factors’ impact on line extension success were investigated … very little added value over existing products, and that cannibalization is very much related to a line extension’s success … seeking behavior all had a negative influence on line extension success. Dominant brands were hurt more by variety seeking …

Persistent link: https://www.econbiz.de/10014723325

Exploring antecedents of online banking customers and empirical validation

Allada, Vijaya Kameswari; Dubey, Rameshwar; Agarwal, Sonal - In: International journal of productivity and quality … 14 (2014) 4, pp. 472-491

Persistent link: https://www.econbiz.de/10011283347

Classifying consumers based upon their pro-environmental behaviour : an empirical investigation

Modi, Ashwin G.; Patel, Jayesh D. - In: Asian Academy of Management journal : AAMJ 18 (2014) 2, pp. 85-104

Persistent link: https://www.econbiz.de/10010422069

Service quality dimensions : an empirical investigation of commercial banks in India using SERVQUAL

Arora, Hitesh; Arora, Padmasai - In: International journal of services and operations management 21 (2015) 1, pp. 50-72

Persistent link: https://www.econbiz.de/10011403656

Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25

Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this...

Persistent link: https://www.econbiz.de/10012938788

Factors prompting impulse buying behaviour : study among shoppers in India

Prashar, Sanjeev; Parsad, Chandan; Sai Vijay, T. - In: International journal of Indian culture and business … 11 (2015) 2, pp. 219-244

Persistent link: https://www.econbiz.de/10011588593

Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions : scale development and validation

Sharma, Adya; Sonwaney, Vandana - In: International journal of business excellence 8 (2015) 6, pp. 748-766

Persistent link: https://www.econbiz.de/10011589973

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