The recent crisis and turbulences have significantly changed the consumers’ behavior, especially through its access possibility and satisfaction, but also the new dynamic flexible adjustment of the supply of goods and services. The access possibility and consumer satisfaction should be...

Evolution of consumers' preferences has been recognized by many scholars as being key to understanding technological change. However, mainstream economics cannot account for the seemingly irrational behavior of consumers based on changes in taste – consumer theory lacks exibility and accuracy...

Social preferences depend on emotional states like compassion and anger. Since emotions are fleeting and subject to manipulation, they may generate demand for commitment. We investigate the use of commitment strategies in an online experiment (n = 1, 400), where subjects decide to watch or avoid...

We explore the role of memory for choice behavior in unfamiliar environments. Using a unique data set, we document that decision makers exhibit a "memory premium." They tend to choose in-memory alternatives over out-of-memory ones, even when the latter are objectively better. Consistent with...

Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which...

Firms can increase the demand for their products and consolidate their market power not only by increasing user utility but also by decreasing non-user utility. In this paper, we examine this mechanism by considering the case of smartphones. In particular, Apple has faced criticism for allegedly...

We propose a theoretical model to study individual lifestyle choices related to calorie intake and physical activity, depending on personal fitness level and body weight. The model builds on the rational eating literature and can generate a variety of behaviors that are consistent with the...

We study response behavior in surveys and propose a method to identify and improve the informativeness of survey evidence. First, we develop a choice model of survey response behavior under the assumption that responses imperfectly reveal respondents' characteristics due to limited...

Evidence suggests that smokers' responsiveness to cessation medication depends on genotypes. Whether personalized treatment based on genotypes is cost effec- tive compared to standard treatments, however, has been unexplored. We thus construct a lifecycle model with endogenous health evolution...

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...