We discuss information needs of marketers on the World-Wide Web and present a classificationof types of information one can possibly get about Web site visits based on its ease of gathering.We then analyze how information needs can be satisfied using different categories of informationgathered...

Investigates the information needs of marketers on the WWW for consumer analysis purposes, and examines how these can be met. Begins by briefly highlighting the attractiveness of the Web as a medium for communication. Next, summarizes the bases for consumer analysis and segmentation in the...