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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Influence of soldout products on consumer choice
Ge, Xin; Messinger, Paul R.; Li, Jin - In: Journal of retailing 85 (2009) 3, pp. 274-287
Persistent link: https://www.econbiz.de/10003892357
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Understanding information disclosures and privacy sensitivity on short-form video platforms : an empirical investigation
Li, Jin; Zhang, Yulan; Mou, Jian - In: Journal of retailing and consumer services 72 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014253509
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Manufacturer's choice of online selling format in a dual-channel supply chain with green products
Li, Jin; Wang, Haoyu; Shi, Victor; Sun, Qi - In: European journal of operational research : EJOR 318 (2024) 1, pp. 131-142
Persistent link: https://www.econbiz.de/10015047683
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053