Traditionally, museums are considered places of cultural education of the social, cultural and economic elites. This perspective is still embraced by a wide public even if the character and role of museums in the contemporary society changed significantly. Nowadays museums are equally educators...

Relationships are an extremely important resource for organizations, no matter their activities. This resource can and should be used efficiently in order to reach the organization’s goals. Especially for tourism the relations established by the organization are essential because of the...