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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda

Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10012588015

Influence of social media content on consumer purchase intention : mediation effect of brand equity

Poturak, Mersid; Softić, Sumeja - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 17-43

Persistent link: https://www.econbiz.de/10012225580

Online posting intention : do the social communication and brand equity of esports matter?

Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 161-187

Persistent link: https://www.econbiz.de/10014504965

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898

The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic

Lee Heng Wei; Ong, Chuan Huat; Thurasamy Ramayah - In: International marketing review 40 (2023) 5, pp. 1213-1244

Persistent link: https://www.econbiz.de/10014470117

To what extent do wineries study their consumers and visitors? : implications for wine tourism development

Alonso, Abel Duarte; Bressan, Alessandro; O'Shea, Michelle - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 5, pp. 643-657

Persistent link: https://www.econbiz.de/10009709098

Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

The impact of country of origin on brand equity : an analysis of the wine sector

Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on...

Persistent link: https://www.econbiz.de/10012510953