This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

This study explores consumer ethnocentrism (CET), distinguishing between Hard Ethnocentrism (HET) and Soft Ethnocentrism (SET), and their impact on Purchase Intentions (PIN), with gender as a moderating variable. Data from 372 Latin American native consumers were collected via an electronic...

The existence of industry and country of origin agglomerations is well-established in the literature, yet it remains to be understood which firm-level characteristics drive their decisions regarding specific locations when investing in a foreign country. Focusing on origin clusters, we provide...

In their droves, many countries are joining the bandwagon of adopters of International Financial Reporting Standards (IFRSs), perhaps, taking for granted the human behaviors possibly influencing their decisions. Drawing upon themes from psychology, this paper elicits students' perceptions of the...

Objective - The intention of visitors of resort hotels is a highly studied topic. More specifically, the aim of the study is to analyse the intention of tourists to return to resort hotels in Indonesia.Methodology/Technique - An explanatory method was used with 388 visitors of resort hotels...

Objective self-awareness theory (Duval & Wicklund, 1972) predicts that individuals behave morally compliant and honest under increased self-awareness. We argue that this proposition requires a critical reflection in the context of Virtual Reality (VR). The present thesis investigates...

Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to promote brands. Celebrities are the most powerful information sources which have the ability to form or change consumer attitudes. The purpose of the present study is to...

Rationale of the Study: The extensive writing on consumer of green newly focus by the marketers and markets. Even though consciousness environmental in Indian consumers is examined through the literature, their buying behavior towards products green is not so far implicit. Therefore, the present...

Objective - The purpose of this study is to investigate which factors have a stronger influence on final purchase decisions from the perspective of the chemical market. The factors under consideration are customer satisfaction, commitment and cost fluctuations.Methodology/Technique - By...

We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers are rational and decide when to visit the...