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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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2
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
3
Mobile banking : a study on adoption stages using government adoption model and the role of demographic moderators
Gonçalves, Rui
;
Cabrita, Inês
;
Pereira, Leandro
; …
- In:
International journal of managerial and financial …
13
(
2021
)
3/4
,
pp. 337-362
Persistent link: https://www.econbiz.de/10013256710
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4
Food and beverage industry in a pandemic context
Pereira, Leandro
;
Couto, Margarida
;
Costa, Renato J. …
- In:
International journal of services, economics and management
13
(
2022
)
2
,
pp. 152-181
Persistent link: https://www.econbiz.de/10013257736
Saved in:
5
Agile applications of artificial intelligence to apparel industry
Gonçalves, Rui
;
Costa, Renato J. Lopes da
;
Pereira, Leandro
- In:
International journal of agile systems and management : …
16
(
2023
)
4
,
pp. 429-457
Persistent link: https://www.econbiz.de/10014391558
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6
New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products
Gonçalves, Rui
;
Dias, Catarina
;
Pereira, Leandro
; …
- In:
International journal of economics and business …
27
(
2024
)
4
,
pp. 651-672
Persistent link: https://www.econbiz.de/10015063299
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7
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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8
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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9
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
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10
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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