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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Viral marketing
4
Virales Marketing
4
Brand image
3
Brand management
3
India
3
Indien
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Higher education institution
2
Hochschule
2
Relationship marketing
2
Social Web
2
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2
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2
Studierende
2
Adoption
1
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1
Automotive market
1
Brand equity
1
Brand-image dimension
1
Buying Behavior
1
Caring behaviors
1
Children
1
Collectivism
1
College Students
1
Conceptual structure
1
Conspicuous consumption
1
Consumer Buying Behavior
1
Consumer based brand equity
1
Consumer involvement
1
Consumer-brand attribute
1
Consumer-brand congruence
1
Demographics
1
Destination preference
1
Diffusion of innovation
1
ELM model
1
EWOM
1
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10
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Khanna, Monica
5
Yadav, Neha
5
Jacob, Isaac
3
Verma, Sanjeev
3
Chikhalkar, Rekha D.
2
Rai, Krupa A.
2
Chikhalkar, Rekha
1
Chopra, Anjali
1
Dash, Ganesh
1
Jadhav, Vilasini
1
Karandikar, Manisha
1
Sharma, Kiran
1
Wagner, Udo
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Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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South Asian journal of management : SAJM
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Tourism review
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ECONIS (ZBW)
10
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1
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
2
Attribution analysis of luxury brands : an investigation into consumer-brand congruence through conspicuous consumption
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 597-607
Persistent link: https://www.econbiz.de/10012257661
Saved in:
3
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
4
Impact of relational collectivism on impulse buying for others
Khanna, Monica
;
Karandikar, Manisha
- In:
International journal of Indian culture and business …
7
(
2013
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10010254116
Saved in:
5
A demographic study of online buying behavior among college students in Mumbai, India
Jadhav, Vilasini
;
Khanna, Monica
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 11-34
Persistent link: https://www.econbiz.de/10011888092
Saved in:
6
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
7
"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
Saved in:
8
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
9
EWOM, destination preference and consumer involvement : a stimulus-organism-response (SOR) lens
Yadav, Neha
;
Verma, Sanjeev
;
Chikhalkar, Rekha D.
- In:
Tourism review
77
(
2022
)
4
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013368961
Saved in:
10
The diffusion of mobile payments : profiling the adopters and non-adopters, Roger's way
Dash, Ganesh
;
Sharma, Kiran
;
Yadav, Neha
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014259303
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