This paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...

Nowadays, many global challenges such as climate change, food security, health, industrial restructuring, and energy conservation may be solved by applying the principles of bioeconomy. Adequately implementing the principles of Bioeconomy ensures a transition from a fossil-based economy to a...

Being green is not a trend, as it is not a luxury. Being green has become a necessity. Sustainable consumption, the impact of our own consumption on the environment, the legacy we leave to future generations become goals and guide behaviors. Our research starts from a three-month longitudinal...

This paper investigates the impact of social preferences and information about the value chain on the willingness to pay (WTP) for Fair-trade products. More specifically, the perceived social and economic benefits for Fair-trade farmers are analyzed in order to study whether altruistic...

While green purchasing policies have the potential to significantly reduce carbon impacts across the globe, most U.S. cities have either struggled to implement them or do not have one at all. Consequently, these policies have not reached their potential to help local governments mitigate their...

Green Marketing has fast emerged as a worldwide phenomenon around the world. As a result, many firms have risen to the occasion and started responding to environmental challenges by practicing green marketing strategies. Green consumerism has played a catalytic role in making business firms...