Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...

The coefficients of a model estimated with a linear regression fail to represent a causal relation when this model is part of an accounting (semi) identity, because the coefficient is constrained to fulfill this identity. The aggregate consumption function suffers from this problem and its...

We combine spatial and monopolistic competition to study market interactions between downtown retailers and an outlying shopping mall. Consumers shop at either marketplace or at both, and buy each variety in volume. The market solution stems from the interplay between the market expansion...

9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...

Purpose: One of the main questions about the future of print and electronic books is whether the second will replace the first. Although the electronic book was first introduced to the public in 1971, the trend of reading e-books did not gain popularity until the previous decade. The recent...

We study the pricing decision of firms in the presence of consumer inertia. Inertia can arise from habit formation, brand loyalty, switching costs, or search, and it has important implications for the interpretation of equilibrium outcomes and counterfactual analysis. In particular, consumer...

Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products' possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL...

Not in the Shopping Cart -On the experiential aspects of retail shopping centers It is not hard to imagine that consumers value not only what they have bought in a store and can take home with them, but also the experience that was entailed in the actual purchase. The aim of the study is to...

Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices. They are also more rigid than other prices. We take advantage of a natural experiment to document an emergence of a new price ending that has the same effects as 9-endings. In...

The paper aims at exploring the antecedents of customers' online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal...