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This survey aims to provide an overview of recent developments in the industrial organization literature that explores the behavior of profit-maximizing firms facing consumers with reference-dependent preferences and loss aversion. We discuss the implications of loss aversion on the practice of...
Persistent link: https://www.econbiz.de/10013050913
We analyze markets where firms competing on price advertise to increase the probability of entering consumers' consideration sets. We find that moderately costly advertising allows firms to raise prices and possibly profits by reducing the fraction of price-conscious consumers, and by segmenting...
Persistent link: https://www.econbiz.de/10012934072
This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the "Spokes Model" which is an economic model based...
Persistent link: https://www.econbiz.de/10009375128
This paper shows that the correlation between the Net Promoter Score and consumers Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated from the “Spokes Model” which is an economic model...
Persistent link: https://www.econbiz.de/10012940431
Using a model of sequential search, we show that announcements to price-match raise prices by altering consumer search behavior. First, price-matching diminishes firms' incentives to lower prices to attract consumers who have no search costs. Second, for consumers with positive search costs,...
Persistent link: https://www.econbiz.de/10013008776
Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a lower price elsewhere within a specified period after purchase, the retailer will match that price and refund the price difference....
Persistent link: https://www.econbiz.de/10013008864
The price discrimination literature typically makes the assumption of no consumer arbitrage. This assumption is increasingly violated in the digital economy, where coupons are traded with increased frequency online. In this paper, we analyze the welfare impacts of coupon trading using a modified...
Persistent link: https://www.econbiz.de/10013009102
This paper provides useful implications for managers and marketing practitioners using data on consumers' purchase history for price discrimination purposes. It is also useful for competition policy agencies and consumer advocates. It highlights that the shape of preferences plays an important...
Persistent link: https://www.econbiz.de/10012855659
This paper studies the impact of competition on the benefits of advance selling. I construct a two-period price-setting game with heterogeneous consumers and two firms that produce different brands. Some consumers prefer one brand, others prefer the other brand. Consumers derive common value...
Persistent link: https://www.econbiz.de/10012980316
Retailers act as intermediaries between manufacturers and consumers. When retailers sell their own products alongside those of manufacturers, what is the effect on competition? Further, how does this effect hinge on market power? In this paper, I theoretically and empirically study the effect of...
Persistent link: https://www.econbiz.de/10014089752