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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-401
Persistent link: https://www.econbiz.de/10003598468
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Correcting the t statistic for measurement error
Durvasula, Srinivas; Sharma, Subhash; Carter, Kealy - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 671-682
Persistent link: https://www.econbiz.de/10009579981