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Consumer behaviour
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European journal of marketing : EJM
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
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Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, ChiaChi
;
Chen, Chi-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
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