A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

We study how two distinct types of pre-entry experience - core technological experience and market-based complementary experience - affect post-entry performance in a new industry. We focus on the fit between capabilities generated through pre-entry experience and the preferences of...

In this paper we utilize discrete choice experiment method to identify and measure switching costs and network effects in mobile telephony in Poland. Based on hypothetical choices consumers make we construct a conditional random parameters multinomial logit model to analyze their preferences. In...