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The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is...
Persistent link: https://www.econbiz.de/10013277287
. However, this assumption has not been closely examined for music streaming services, the consumption patterns of which can be … music streaming consumption in many countries. We also find that countries with larger mobility decreases saw more notable … of music consumption to other activities and likely to be transient rather than irreversible. Alternative mechanisms …
Persistent link: https://www.econbiz.de/10013217827
This paper focuses on the new models of consumption emerging in the music business, especially due to downloading … techniques (factor and cluster analysis), the paper highlights the different approaches to online music consumption and their … is the identification of five heterogeneous models of online music consumption, whose differences suggest a more complex …
Persistent link: https://www.econbiz.de/10014113306
Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...
Persistent link: https://www.econbiz.de/10011946160
The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the...
Persistent link: https://www.econbiz.de/10012384118
Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...
Persistent link: https://www.econbiz.de/10003635077
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...
Persistent link: https://www.econbiz.de/10003324213
This study examines the effects of congruity between a parent brand and its extensions with consumers' brand extension evaluations. Two alternative predictions on brand extension evaluations, the fit hypothesis and an inverted U-shaped hypothesis based on Mandler's model, (1982) are contrasted....
Persistent link: https://www.econbiz.de/10003490304
We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing...
Persistent link: https://www.econbiz.de/10003930537