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The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of...
Persistent link: https://www.econbiz.de/10012858997
This study aimed to determine how different variables affect customer satisfaction. The impact of many variables in the Pakistani restaurant industry on customer satisfaction was investigated. These findings explain the significant relationship between independent and dependent variables....
Persistent link: https://www.econbiz.de/10014242354