model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

. This has impacted marital shopping roles and its influence on branding efforts. This is a Main Street (consumer, retail …

.g. sales) but also of long-term marketing metrics such as consumer's brand image, brand attitude and perceived quality …

the underlying meaning or theme of the leader brand, such as the “freshness of Alpine milk” theme in Milka. Marketing …