Ferguson, Ronald J.; Paulin, Michèle; Bergeron, Jasmin - In: Journal of Service Management 21 (2010) 1, pp. 25-44
positive WOM? The purpose of this paper is to test hypotheses that socially oriented personality traits, and personal values as … variables include the socially oriented personality traits of agreeableness and extraversion, social‐ vs self‐oriented personal … intentions. Findings – The sociability of surgery patients as measured by both their personality traits and socially oriented …