Leiria, Manuel; Rebelo, Efigénio; Matos, Nelson de - In: European journal of management and business economics : … 31 (2022) 3, pp. 305-324
Purpose - The insurance industry has not been able to effectively retain its customers and struggles to establish and maintain long-lasting relationships with them. The purpose of this paper is thus to identify the main factors that explain the cancellation of motor insurance policies by...
