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Examining the scope of channel expansion : a test of channel expansion theory with new and traditional communication media
D'Urso, Scott C.; Rains, Stephen A. - In: Management communication quarterly 21 (2007/08) 4, pp. 486-507
Persistent link: https://www.econbiz.de/10003717206
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Mediated communication of "sustainbale consumption" in the alternative media : a case study exploring a message framing strategy
Kolandai-Matchett, Komathi - In: International journal of consumer studies 33 (2009) 2, pp. 113-125
Persistent link: https://www.econbiz.de/10003834203
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New insights into what drives internet advertising avoidance behaviour: the role of locus of control
Walsh, Michael Francis - In: International journal of internet marketing and … 6 (2010) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10003977942
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Press media influence on perceptions of genetically modified food in the UK and Spain
Vilella-Vila, Marta; Costa-Font, Joan - In: Psychology of decision making in economics, business …, (pp. 87-110). 2007
Persistent link: https://www.econbiz.de/10003681572
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Mediennutzung in der Zukunft : eine Trendanalyse auf der Basis heutiger Datenquellen
Gerhards, Maria; Klingler, Walter - In: Media-Perspektiven (2007) 6, pp. 295-309
Persistent link: https://www.econbiz.de/10003501796
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The unique relationship between quality of life and consumer trust in market-related institutions among financially constrained consumers in a developing country
Ekici, Ahmet; Peterson, Mark - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003875227
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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Does audiovisual congruency in advertisements increase persuation? : the role of cultural music and products
Lalwani, Ashok K.; Lwin, May O.; Ling, Pee Beng - In: Journal of global marketing 22 (2009) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
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Media mergers with preference externalities and their implications for content diversity, consumer welfare, and policy
Bush, C. Anthony; Zimmerman, Paul R. - In: Journal of industry, competition and trade 10 (2010) 2, pp. 105-133
Persistent link: https://www.econbiz.de/10008990711
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Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid; Lebrun, Anne-Marie; Bouchet, Patrick - In: Psychology & marketing 29 (2012) 8, pp. 568-582
Persistent link: https://www.econbiz.de/10009575076