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While behavioral interventions are designed to seize attention, little consideration has been given to the costs of doing so. We estimate these costs in the context of a highway safety campaign that displays traffic fatality counts one week each month. We find that this intervention increases...
Persistent link: https://www.econbiz.de/10013251158
survey. The research showed that consumers before the purchase utilize formal sources of information about the product more … development of e-commerce and by providing customers with an easy access to information about products. Therefore, apart from … consumer electronics and home appliances showed that 64% of respondents looked for information about products on the Internet …
Persistent link: https://www.econbiz.de/10014168048
This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of...
Persistent link: https://www.econbiz.de/10012955291
Consumers commonly seek information from critic and consumer reviews when new product quality remains uncertain …
Persistent link: https://www.econbiz.de/10012903623
an overload of information and fierce competition for attention. As such, effective management and governance mechanisms …
Persistent link: https://www.econbiz.de/10012890882
Recent progress in information technologies provides sellers with detailed knowledge about consumers' preferences …
Persistent link: https://www.econbiz.de/10012922188
This paper examines price elasticities on a price comparison website and if there is a discontinuity in demand for retailers having the lowest price, or products having the highest consumer rating. Previous research is extended upon, with a larger, more recent, and more varied dataset, with...
Persistent link: https://www.econbiz.de/10012605869
Modern-day search platforms generally have two layers of information presentation. The outer layer displays the … in the inner layer. The information revealed in the outer layer affects the search costs and the probability of finding a … match. To address the managerial question of optimal information layout, we create an information complexity measure of the …
Persistent link: https://www.econbiz.de/10013233061
The digital revolution has allowed sellers to make large assortments of products available to consumers. Recommendation systems have played a central role in this dynamic. At the core of these systems is the use of data and sophisticated algorithms to predict match values between products and...
Persistent link: https://www.econbiz.de/10013235446
herd behavior is asymmetric: information on prior positive ratings has a stronger influence on consumers' rating attitude … than information on prior mediocre ratings. Furthermore, we are able to exclude any brag-or-moan effect: the behavior of …
Persistent link: https://www.econbiz.de/10011705566